DeLuca’s

DeLuca’s has officially landed, a new Vegas-inspired late night destination, bringing a much needed new lease of life to Concert Square. 

Spanning three floors, the venue brings together sport, competitive socialising, and late night entertainment at scale, transitioning seamlessly from daytime experiences, all set against a bold 70s and 80s Americana inspired backdrop.

The team behind the concept partnered with Propel PR to deliver a full scale launch strategy, from the initial press announcement and exclusive first looks, through to a high impact opening party designed to cement DeLuca’s as Liverpool’s newest must visit destination.

The highly anticipated launch night welcomed more than 600 guests, each experiencing DeLuca’s in full. While sipping on signature themed cocktails, guests enjoyed games of pool and shuffleboard, embracing the venue’s competitive socialising concept.

The standout moment of the evening came from DeLuca’s resident showgirls, accompanied by a high energy set from an A-list DJ and live percussionist, creating an unforgettable atmosphere.

Beyond the event itself, Propel PR amplified awareness by securing media coverage across Hospitality & Catering News,YM Liverpool, Confidentials, Good News Liverpool, The Guide Liverpool, Explore Liverpool, Liverpool Noise, and Liverpool Echo, ensuring sustained buzz long after the opening night.