Vibora Liverpool Waters
A new era of padel arrived in Liverpool with the launch of Vibora Liverpool Waters, the UK’s first floating padel destination.
Propel PR managed the introduction of Vibora Liverpool Waters, supporting with PR, Comms, Influencer Engagement and Event Management.
Set against panoramic views of the Liverpool skyline, Vibora Liverpool Waters brings padel directly onto the water, combining floating courts with a waterfront clubhouse to create a completely unique destination for sport, socialising, and networking in the heart of the city.
To mark the opening, Propel PR supported on the opening launch evening welcoming over 100 guests to be among the first to step onto the new courts, explore the clubhouse, meet the founders and experience the Vibora Liverpool Waters concept first-hand.
Whether picking up a racket for the first time or already experienced on the court, there was something for everyone.
Beginners were introduced to the fundamentals of padel with guidance from an expert coach, while more experienced players took part in quick-fire 30 minute matches, bringing a competitive energy to the evening.
The atmosphere extended far beyond the courts with a live DJ, drinks, networking and plenty of opportunities to socialise against the backdrop of Liverpool’s waterfront and Liver Birds.
A selection of local and national brands also supported the evening, including Applied Nutrition, Cocoro in collaboration with Picnic and Real Towel Official, providing complimentary products for guests and adding to the overall launch experience.
Alongside the event, Propel PR delivered targeted media outreach, securing extensive local, regional, and industry coverage across Liverpool Echo, Insider Media, Liverpool Business News, The Padel Paper, The Guide Liverpool, Confidentials, The Business Desk and Place North West further amplifying the arrival of this first of its kind concept.
Following the successful launch, Vibora is already looking ahead to its second phase. A third floating court and clubhouse extension are set to follow, further developing the site into a complete waterfront destination. The expanded clubhouse will sit at the heart of the experience, offering wines, beers, cocktails, and soft drinks alongside a dedicated space to network, socialise, and watch the action unfold on the water.
The launch successfully introduced an entirely new experience to the city, positioning Vibora Liverpool Waters as much more than a place to play padel but as a new social destination bringing sport, community, and Liverpool’s iconic waterfront together.
