Piri Fino

Piri Fino, Birmingham’s favourite chicken restaurant, recently landed in Liverpool city centre, bringing its renowned 100% natural ingredients, flame-grilled chicken, and signature sauces to a brand-new audience. 

Propel PR was tasked with introducing the brand to Liverpool and positioning it as one of the city’s go to dining destinations.

Further, Propel PR delivered an exclusive influencer event, inviting guests to experience Piri Fino’s signature menu and discover what has made the brand such a success.

More than 100 food bloggers, lifestyle influencers and business guests attended the evening, sampling a range of Piri Fino’s most popular dishes while seeing if they could handle the heat of the restaurant’s famous sauces. Guests were also introduced to Liverpool’s exclusive extensive bar menu, a unique offering available only at the city centre location.

Alongside the food and drinks, attendees enjoyed a live DJ set, creating a vibrant and energetic atmosphere throughout the evening. The event successfully showcased Piri Fino as more than just a restaurant, positioning it as the perfect destination for food and drinks before a night out in the city.

The activation generated significant awareness for the brand, helping to establish Piri Fino within Liverpool’s competitive hospitality scene and introducing its unique offering to a highly engaged local audience.

As well as delivering the event, Propel PR supported the campaign through targeted media outreach, securing coverage across both local and national publications. Features were secured in The Guide Liverpool, Insider Media, Explore Liverpool, Liverpool Noise, and Liverpool Echo, further amplifying awareness and introducing Piri Fino to audiences across the region.

The combined event and media strategy helped establish Piri Fino as an exciting new addition to Liverpool’s hospitality scene, positioning the brand as a must visit destination for flavour packed food, signature sauces, and a vibrant social atmosphere.