South Road in Crosby, Liverpool, has welcomed a new establishment; the trendy, Mediterranean-inspired restaurant-bar Kyma.

Kyma’s owners tasked Propel PR with a full launch strategy, from the official announcement press release through to a full opening party, influencer engagement and post-launch reviews.

With Kyma a new brand, it was Propel PR’s job to create excitement and exclusivity around the venue in line with Kyma’s ethos. We showcased its beautiful interiors to show the venue’s concept, appeal to Kyma’s target audience and get everyone excited!

We then capitalised on the generated hype with an amazing launch party that showcased the venue’s food offering, cocktails and entertainment, all while giving guests an authentic experience of Kyma, allowing influencers, food and drink bloggers, local businesses and media to capture content and share it with their engaged followings.

Through inviting well-known celebrity Helen Flanagan, we also generated national news on the Daily Mail, as well as a plethora of local and regional coverage on Liverpool Echo, The Guide Liverpool, Independent Liverpool, The Business Desk North West, Liverpool Business News, Good News Liverpool, Liverpool Noise and Liverpool World.

Kyma

Apex Liverpool

Red Run Activewear