Apex Liverpool

Apex Liverpool onboarded Propel PR to manage the strategy around their health and wellness centre moving into a larger premises.

Widely popular throughout Liverpool, owner of Apex Tom Simpson, was already taking many sold out classes in his Old Swan centre.

With an opportunity to move into a larger, city-centre based spot in The Baltic Triangle, Apex Liverpool was seeking support on showcasing this in the most effective way possible, whilst building on brand awareness and communicating key messages including the new centre’s additions including educational workshops for members, as well as a recovery room featuring an ice bath and sauna.

Apex Liverpool owner Tom Simpson

Working with Tom and the Apex team, Propel PR created an engaging press release that told the story of how Apex was created, Tom’s passion of health and wellbeing and a look towards the future of Apex with additional benefits for members. This secured multiple pieces of coverage with features on the Liverpool Echo, Explore Liverpool, Good News Liverpool, Liverpool Noise and The Guide Liverpool.

Going hand in hand, Propel PR also hosted an experiential event where guests came and took part in their choice of class; Kettlebells, Glutes and Hot Yoga. They then refuelled with healthy snacks and bites from Spitroast; a whole foods restaurant in Liverpool, and coffee from Apex whilst chatting and networking as a community.

Apex Liverpool successfully opened its much bigger centre with classes being sold out, more followers secured on social media and a much stronger brand story with the strong media coverage secured.