ICEBOX at BOXPARK Liverpool

Following the success of BOXPARK Liverpool’s ICEBOX which opened in November 2024, the venue instructed Propel PR to manage the return of the festive village with plans for a bigger and better offering.

Propel PR supported the return of ICEBOX at BOXPARK Liverpool with a ice skating rink that was bigger, better, and had relocated to the venue’s expansive garden area, allowing the attraction to welcome almost double the number of skaters, whilst providing spectators with a indoor viewing area, outdoor fire pit and festive food and drink specials.

To mark the launch, Propel PR delivered an influencer and media event that brought more than 360 skaters through the doors across six time slots, attracting a range of family and food bloggers, lifestyle influencers, local businesses, media and corporates.

Guests enjoyed a truly festive experience, complete with marshmallow toasting around the fire, seasonal drinks, Christmas street food, a live DJ on the rink, family friendly entertainment, face painting and more.

The opening event achieved a remarkable total reach of 2,060,000, marking a standout moment in the launch campaign.

Beyond event management, Propel PR drove further awareness by securing media coverage across Visit Liverpool, Liverpool World, The Guide Liverpool, Wirral Globe, Explore Liverpool, Liverpool Noise and Liverpool Echo, ensuring ICEBOX reached audiences across the wider region.

The activation and media presence helped position ICEBOX as one of Liverpool’s most enchanting Christmas activities from its opening day in November 2025 right through to its closure in January 2026.