PROPCALL
Propel PR was approached by PropCall, a telecommunications company, to help them achieve their business growth goals through strategic PR campaigns. The initial discussions between Propel PR and PropCall revolved around the company's ambitions and objectives, which were mapped out to create tailored campaigns that aligned with their brand vision.
CHALLENGE
PropCall's main challenge was to increase their brand awareness and generate leads through PR campaigns. Additionally, the company wanted to be recognised as a thought leader in the industry and win awards for their innovative products and services. They were looking for a PR agency that could understand their goals and help them achieve them in a cost-effective manner.
STRATEGY
Propel PR developed a comprehensive PR strategy that focused on a combination of media relations, press releases, thought leadership articles, and industry events. They identified the key journalists and media outlets that would be interested in PropCall's story and tailored their pitches to each one. Propel PR also helped PropCall create high-quality content that demonstrated their industry knowledge and expertise.
IMPLEMENTATION
Propel PR implemented the PR strategy by proactively pitching stories to journalists and securing coverage in relevant media outlets. They also managed the creation of extensive award submission bids which saw the company go on to be shortlisted and win multiple awards, resulting in prestigious industry recognition for PropCall.
RESULTS
Within 72 hours of the first press release, PropCall secured a new customer that financially covered the cost of the entire campaign. The client's account continues to grow at a tremendous rate. Propel PR's strategic PR campaigns helped PropCall achieve their business growth goals and become recognised as a thought leader in the industry. Their efforts resulted in multiple award wins and prestigious industry recognition for the company.
CONCLUSION
PropCall's partnership with Propel PR has been a key component in their business growth, going from a team of 10 to a team of 40+ in just 6 months. Propel PR's tailored PR campaigns and strategic approach helped them achieve their business goals and position themselves as industry leaders. PropCall has found a PR agency they can trust and looks forward to continuing to work with Propel PR to drive their business forward.
Aaron Mcwilliam, Managing Director at PropCall said: “I honestly cannot recommend Georgia and the team at Propel PR highly enough. During our initial discussions we mapped out my ambitions and what I was hoping would be achieved – over the course of 6 months we didn’t just meet those targets, we absolutely blew them away, winning multiple awards and prestigious industry recognition. From a return-on-investment perspective, we literally signed up a new customer within 72 hours of our first press release, which financially covered the cost of the whole campaign. That client’s account continues to grow at a tremendous rate.
Propel PR was (and continues to be) a key component to our business’ growth – we’ve gone from a team of 10 when we first met to a team of 40+, so the proof really is in the pudding.
There is no one else I would trust to deliver our PR and I look forward to continuing to work with Propel PR to drive our business forward.”
READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Contact Propel PR today to see how our strategic PR plans and event management expertise can help you achieve your goals. Let us help you make your brand the talk of the town.