PRINCES GROUP
Princes Group approached Propel PR to plan and execute an influencer and PR event in Liverpool to promote their new range of Princes Skinny Mixers. The objective was to create buzz around the new product and increase brand awareness among the target audience. Propel PR was responsible for managing the guest list, working with suppliers and ensuring the event met Princes Group's brand guidelines.
PLANNING & EXECUTION
Propel PR began the planning process by conducting research on the target audience and identifying key influencers, bloggers and media to invite to the event. The team then worked closely with Princes Group to develop an event that aligned with their brand and objectives. Once the concept was approved, Propel PR handled all aspects of the event, from venue liaison, catering, decor, branded finer details, guest list, invitations and entertainment.
Throughout the planning and execution process, there was clear communication between Propel PR and Princes Group. Regular meetings were held to discuss the progress of the event and any necessary changes or updates. Propel PR also provided Princes Group with a social report following the event, highlighting the impact it had and key learnings for future events.
RESULTS
The event was a huge success, with over 50 influencers, media and bloggers in attendance. The venue was transformed into a stylish and sophisticated space that perfectly reflected the brand image of Princes Group. Guests were able to try the new Princes Skinny Mixers and provide instant feedback on the product. The social report provided by Propel PR showed that the event generated a high level of engagement on social media and helped to increase brand awareness for Princes Group.
CONCLUSION
Princes Group was thrilled with the outcome of the event and the level of professionalism and dedication shown by Propel PR. The event was a great success in achieving the objectives set out by Princes Group and provided valuable insights for future events.
Kathryn McNamara, Brand Manager at Princes Group, said: “We worked with Propel PR for a recent influencer and PR event in Liverpool to promote our new range of Princes Skinny Mixers. Propel planned the event from start to finish, from managing the guest list to working with suppliers to bring the venue to life, all while working to our brand guidelines and objectives we wanted to achieve. Georgia and Jade were great to work with and there was clear communication and regular meetings throughout. They also provided a social report to show the impact the event had and key learnings we can take forward for future events. Thank you for all your help in making the event a huge success!”
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