D E F I N I T I O N

CRISIS COMMS

Crisis comms, short for crisis communications, refers to the strategic communication and response strategies employed by organisations during times of crisis or unexpected events that could potentially harm their reputation.

It involves developing crisis communication plans, crafting timely and accurate messaging, coordinating media responses and managing communication channels effectively. Crisis comms aims to mitigate reputational damage, maintain transparency and rebuild stakeholder trust in challenging situations.