Lauren Caffrey – owner of The Zone Personal Training – is an established PT from Liverpool.
Having transformed her parents’ garage into The Zone Studio, she quickly became inundated with clients and set about coaching people from afar online. Once lockdown hit in March 2020, Lauren switched all of her clients over to Zooms, live workouts and online training programmes to adapt her business and continue to work full time and treble her client base.
The 23-year-old then set about opening her flagship gym at Unit 10 and contacted Propel PR for support with PR and securing media coverage. Unit 10 is a 2000sqft unit with a show stopping gym floor with every piece of gym equipment you could imagine. Lauren and all 12 of her personal trainers work with clients exclusively on that floor between Monday and Friday, with the space available for drop in sessions at the weekend to the public.
Upstairs at The Zone, there’s The Zone Nation bootcamp; an amazing room that’s dedicated to pushing The Zone’s clients to their absolute limits. With a combination of box, HIIT and treadmill, The Zone Nation will see you burning hundreds and hundreds of calories to the most upbeat music with one of The Zone’s motivating PTs.
In contrast, there’s also The Zen Yoga; the room directly faces the sun and so you can get your zen on to the sunrise or sunset. This one is for de-stressing and giving your body that all important stretch and release.
Lauren appeared in Liverpool Echo, The Guide Liverpool, Explore Liverpool, Liverpool Business News, The Business Desk North West, North West Business Insider, YM Liverpool as well as chatting to BBC Radio Merseyside about her journey.
We also helped Lauren with her launch event. Opening immediately after lockdown meant we had to find a date that would work for the fitness entrepreneur to get her clients through the doors, as well as being Covid-safe and abiding by the restrictions in place. Organising everything from food, drink and branded goodies, to the DJ, guest list and RSVP management, we also ran the entire event for her meaning that Lauren could arrive at her event and mingle with her guests without any stress.