Case Studies

Foursquare Group’s #SaveMySeat campaign

By 22nd May 2021 June 22nd, 2021 No Comments

Foursquare Group helps independent hospitality businesses to succeed. Their aim – through various products, tools and advice – is for independents to start, run, grow and protect themselves in a successful, easy and effective way.

Throughout the pandemic, the Group has supported the hospitality industry to ensure as Liam Jones founder of Foursquare Group puts it; “we help the industry that we serve”.

From its UK first ‘Pay What You Can’ Covid-safe scheme allowing restaurants, cafes, bars and pubs to literally pay what they could afford for the package that ensured they’d be meeting all of the government’s ever-changing guidelines, implementing new strategies to uphold high standards and navigate through a really stressful time, to its ongoing support, regular updates and constant review of the pandemic and the information surrounding it since March 2020, Foursquare Group always has its indie clients’ interests at the core of the business.

Propel PR has been working with FG since summer 2020, and in May 2021, we focussed on launching the group’s latest initiation – #SaveMySeat – just in time for the reopening of the hospitality industry.

Foursquare Group called on the public to support the independent hospitality venues in protecting much-loved eateries and favourite drinking spots so that they can bounce back from the devastating reality of Covid-19 and ultimately, stick around.

The Group launched a campaign named ‘Save My Seat’, hoping to inspire the public to pay deposits when they make a table reservation in a bid to combat the 20% of restaurant bookings that aren’t fulfilled every year. This costs the hospitality industry around £16bn which is disastrous for many venues in normal circumstances, but with the additional pressures of Covid, it’s a much more pressing issue.

Hospitality venues use their booking information to schedule staff and ensure that they have enough stock to meet their orders. When a customer fails to arrive for their allocated booking, it’s almost impossible for a restaurant to resell that table without notice. Which means that the restaurant is left carrying the burden of that cost.

Pre-Covid figures for no shows were around 1 in every 5 bookings which directly impacted the restaurant industry to the tune of £16bn a year. Adding in the obstacles of Covid and operating at a limited capacity due to social distancing, it’s easy to see how every no-show has a direct impact on a venue’s bottom line.

Securing solid media coverage, Propel PR ensured Foursquare Group was featured in CNBCBBC, Liverpool Echo, YM Liverpool, The Guide Liverpool, Explore Liverpool, Liverpool Business News, Big Hospitality and Independent Liverpool.

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