At Propel PR, we’ve been delighted to work with talented 21-year-old entrepreneur, Ella Deakin.
Ella Deakin owns not one, but two Liverpool businesses; Teepee Sleepee® – Liverpool’s first teepee company that she opened back in 2017, when she was just 17 years old and Ella Bella’s – a beautiful pamper parlour for toddlers to teens and mums are allowed too!
Ella opened the pamper parlour in July 2020; during the height of the pandemic. She contacted Propel PR for brand awareness and we also focussed on showcasing her as a successful businessowner in her own right.
She started to offer mobile beauty pamper party packages alongside the teepees in 2018 which proved to be really popular, and at the end of 2019, an opportunity arose to open her very own shop and she soon got to work on transforming it to create an impressive pamper parlour, with the help of her dad and uncle.
We focussed on targeting mummy bloggers and influencers who brought their mini me’s into the salon for a complimentary pamper in return for social media posts. We also scheduled an amazing giveaway, teaming up with The Balloon Birds, Bake My Day Liverpool, The Princess Experience Liverpool and My Jim Jams so that Ella could giveaway a party and teepees for four with the full experience.
Additionally, Propel PR focused on an informative press release to really tell Ella’s story and she was interviewed on BBC Radio Merseyside as well as covered in The Telegraph, Liverpool Echo, The Guide Liverpool, Liverpool Business News, Explore Liverpool and His & Hers Magazine.