Ashley Wady, an advanced aesthetician with a decades worth of experience, launched a revolutionary product that has already garnered attention from Skinforia, which is hosted by Harvey Nichols and Harvey Nichols Marketplace and an NYC-based beauty store – Flying Solo – on Broadway, and turned to Propel PR to make a splash about her product and ensure that everyone in the beauty industry and beyond knew about her product.
Ashley, from Allerton, has worked for some of the biggest beauty brands across the globe including L’Oréal, pharmaceutical company GSK and Aestheticare, and during the pandemic, after being made redundant, used her time and knowledge to create her very own product – BOSSFACE.
Formulated in a multi award-winning, UK-based laboratory, BOSSFACE is a revolutionary medigrade 15% Hyaluronic acid in a lightweight water-based gel that is suitable for all skin types, tones and concerns and increases the skin’s hydration and creates a younger, fresher appearance.
Having only launched the product on November 16, Ashley, 35, was overwhelmed with the response and can’t believe that she’s landed Flying Solo and Skinforia by Harvey Nichols as a stockist.
BOSSFACE is a cosmeceutical – a cross between a cosmetic and pharmaceutical product as it has the necessary ingredients and molecules to actually penetrate the skin and make a difference, and it’s also pregnancy safe!
Focusing on blogger and influencer engagement and gifting BOSSFACE to key social media personalities, we secured a reach of over 280,000, as well as combining her PR strategy with solid media coverage.
Ashley was featured in Capital Hair & Beauty, Liverpool Echo, Belfast Telegraph, Liverpool Business News, The Guide Liverpool, NewsBreak, Cyprus Mail, NewsChain and RTE.