Case Studies

Foursquare Group’s Pay What You Can Scheme

By 6th September 2020 October 6th, 2020 No Comments

Foursquare Group is an independent health and safety specialist that helps restaurants, bars and retail with their compliance.

Health & Safety always has been, and always will be, a vital component to any business but in 2020, its importance became even more apparent.

With the Coronavirus pandemic shocking the world, here in the North West, Foursquare Group changed its business model and really focused on helping the industry in which it serves; hospitality.

Creating a ‘Pay What You Can’ Covid-Safe package, Foursquare Group ensured its services were available to each and every business, despite how big or small it was.

There was absolutely no catch and the venues getting involved quite simply paid what was affordable to them.

Encouraging robust Health & Safety regimes, auditing, increased cleaning, intense staff training and constant support, Foursquare Group offered support when businesses needed it most.

And we were there to help push the word out and tell as many businesses and business owners as possible that to be Covid-secure could be the difference between remaining open or being closed by authorities and that Foursquare Group’s packages were a simple and stress-free way of doing so.

We devised a three month campaign to communicate Foursquare’s new Pay What You Can package, as well as pushing the company’s founder Liam Jones forward as an authoritative figure, offering sound advice and an informed perspective.

With coverage in the Metro, Liverpool Business News, Business Live, The Guide Liverpool, Liverpool Echo, Explore Liverpool, 86 Magazine and on Capital FM and Heart FM.

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