Since March, it’s been an incredibly difficult time for many industries, and one of the hardest hit is the hospitality sector.
With many of our clients being a restaurant, bar or cafe, we set about helping them tell their stories, share their concerns and ultimately, help them communicate how they were going to navigate this uncertain time.
Having to completely close when the UK went into full lockdown left many who work within the sector fearing for their jobs, and business owners struggling to stay afloat so when it come to pushing our clients forward for commentary and opinion pieces, we wanted their voices to be heard loud and clear.
Our client Matt Farrell, co-owner of Graffiti Spirits Group – a leading hospitality group with over nine different brands across Liverpool, appeared on BBC Breakfast, ITV Granada Reports, as well as Capital FM and Heart Radio.
Duke Street Food and Drink Market, part of Graffiti Spirits Group, launched a drop off point encouraging people to support those who were struggling within the hospitality industry. Liverpool Echo, YM Liverpool, The Guide Liverpool, Big Hospitality, ITV and Explore Liverpool all supported the cause by covering the story.
Kate Stewart, owner of The Sandon Complex, was also in the spotlight on RT News calling for additional help.
Propel PR also supported Liverpool Hospitality Association with raising awareness of its impassioned letter to government. The association – made up of over 100 local businesses – was featured with its letter in Liverpool Echo, The Guide Liverpool, Insider Media, Liverpool Business News, Explore Liverpool, The Business Desk, His & Hers Magazine and 86 Magazine.
As restrictions started to lift, we also supported our clients with their phased reopening; from takeaway services to their doors being officially reopen and welcoming back treasured guests.