All roads lead to… Avenue.
We were given the task of relaunching one of Liverpool’s well-known nightclubs, with a showstopping launch party.
From the outset, our clients knew they wanted the focus on Avenue and enlisted Propel PR to make it the most talked about club in town and create a huge buzz around the new venue.
Working with Avenue to provide Public Relations services including press releases, Media Relations, Blogger and Influencer Engagement, Celebrity Endorsement and Event Management, we set the tone from the invitations right through to the launch evening itself, ensuring everything was in consistent and in keeping with Avenue’s exclusive, over-the-top and Instagramable brand.
The invitations really made a splash; individual branded smash cakes were hand delivered to 25 celebrities and influencers that were hand picked. They all smashed the cake on camera to reveal the gorgeous, gold foiled invitation plus a sea of pink sweets. The reach alone for the invitations was almost 4 million people!
With exclusive First Look images released to the press showcasing its all pink ball pit, swing, neon signage, plush booths and beautiful butterfly installation, Avenue became the must-visit venue in Liverpool.
The launch was nothing short of amazing with Love Island’s Gabby Allen and Celebs Go Dating star Charlotte Dawson both partying the night away whilst The Voice’s Holly Ellison sung her heart out alongside a saxophonist and bongos player to give the guests a really warm welcome.
Finishing touches included edible branded cocktail toppers, huge orb balloons and branded grazing treat tables.