Propel PR was asked to help a small, local fashion brand launch its Spring Summer collection in time for Valentine’s Day, Mother’s Day, the Races and Easter.
Summer Luvin wanted to target local and regional influencers with an impressive social presence and so we worked on securing influential models through to makeup artists, hairstylists as well as as guests with a broad social following and celebrities including Hollyoaks’ Jennifer Metcalfe and Love Island’s Hayley Hughes.
Propel PR managed the entire event from venue hire, to food and drink offering, decoration, entertainment, order of the day, photography and videography, celebrity endorsement, influencer and blogger engagement and the generation of national press coverage on Daily Mail.
We also focused on brand alignment, securing the likes of Think Prosecco for the welcome drinks which was a perfect addition to the event and a guest favourite.
The event was a huge success and resulted in the fashion brand selling out of her clothing, receiving over half a million impressions on her Instagram account (an increase of 519,837 from the previous week), thousands of new followers on social media and constant blogger and influencer engagement.